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Thursday, May 15, 2008

How Pay Per Click (PPC) Advertising Works

Pay per click (PPC) advertising is the most common form of advertising revenue for web publishers. It is centered around paying the website publisher money each time someone clicks on the ad. Advertisers usually bid on keywords, with some keywords much more expensive than others. Therefore, the rate paid per click on an ad varies per ad and niche. Some people build websites around high valued keywords in Google Adsense in order to make more money. What they have to realize is many of these key

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