Why we should all read the "Daily Mail"

Most intelligent people caught reading the Daily Mail will have an explanation. “I found it on the train” or “They delivered the wrong paper this morning. I normally get The Times”. Truth be told, apart from the title, The Times is increasingly indistinguishable from the Daily Mail. But I digress. Ben Goldacre of “Bad Science” has a column in The Guardian, so you would think he reads The Guardian. And he probably does. But he reads the Daily Mail too. His excuse seems to be that “he has to” be